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Peer reviewed Peer reviewed
Glasgow, Jacqueline N. – Journal of Reading, 1994
Discusses teaching visual literacy by teaching students how to decode advertising images, thus enabling them to move away from being passive receivers of messages to active unravelers. Shows how teachers can use concepts from semiotics to deconstruct advertising messages. (SR)
Descriptors: Advertising, Class Activities, Secondary Education, Semiotics
Peer reviewed Peer reviewed
Kelley, Joseph G. – Journal of Reading, 1974
Explores some of the issues and ideas for training high school students in the language of the mass media. (RB)
Descriptors: Communication (Thought Transfer), Language Instruction, Mass Media, Nonverbal Communication
Peer reviewed Peer reviewed
Sinatra, Richard; And Others – Journal of Reading, 1990
Presents a visual literacy approach for limited-English-speaking students that incorporates both language and nonverbal thought processes. Describes how students take photographic essays, reconstruct the developed pictures using the visual framework of semantic maps, and write essays based on the photographs. (RS)
Descriptors: Cognitive Processes, Junior High Schools, Limited English Speaking, Middle Schools