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| Journalism Education | 2 |
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| Journalism Educator | 2 |
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| Schamber, Linda | 1 |
| Thayer, Frank | 1 |
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Peer reviewedSchamber, Linda – Journalism Educator, 1991
Suggests an approach to a core course in visual literacy that draws on three theories: the teaching perspective of the visual literacy movement; the analytical system from art and aesthetics; and the cognitive understanding of images from Gestalt psychology. (MG)
Descriptors: Core Curriculum, Course Content, Higher Education, Journalism Education
Peer reviewedThayer, Frank – Journalism Educator, 1990
Describes PACE (Portfolio, Assignments, Content, and Evaluation), an advertising curriculum model in which students work on real advertising campaigns. Explains that students form account groups which locate products needing promotional assistance. Identifies the goals of the curriculum to be competent writing and practical understanding of…
Descriptors: Advertising, College Curriculum, Core Curriculum, Curriculum Design
