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Peer reviewedKinsey, Joanna – Management Education and Development, 1986
In 1983 Strathclyde University (Scotland) launched an MBA (Masters of Business Administration) degree course by distance learning. This paper considers the subsequent progress of marketing, one of the six foundation classes. After examining the issues and problems involved in teaching marketing, this paper discusses some evidence resulting from…
Descriptors: Distance Education, Marketing, Masters Degrees, Postsecondary Education
