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Direct linkBristow, Dennis; Gulati, Rajesh; Schneider, Kenneth C. – Marketing Education Review, 2013
This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…
Descriptors: College Students, Marketing, Motor Vehicles, Transportation
Howe, Nina; Recchia, Holly; Porta, Sandra Della; Funamoto, Allyson – Journal of Cognition and Development, 2012
Associations among sibling teaching strategies, learner behavior, age, age gap, gender, and social-cognitive skills (second-order false-belief and interpretive understanding of knowledge) were investigated in 63 sibling dyads in early and middle childhood. Two teaching tasks were introduced to the older sibling teacher: a teacher-directed task…
Descriptors: Siblings, Social Cognition, Motor Vehicles, Teaching Methods
