While there are certainly differences of opinion regarding teaching effectiveness, the goal of this study is to investigate whether there is consistency or differences in opinion based on the gender of the student doing the evaluation of the instructor or the gender of the instructor being evaluated. This paper summarizes the gender-based findings…

Effective marketing instructors commonly share a love for their students, an affinity for the subject matter, and a devotion to continuous quality improvement. The purpose of this article is to highlight 10 anchor points for teaching Principles of Marketing, which are designed to better engage students in the learning process. These anchor…