Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation - the value…

Proficient writers spend substantial time planning for writing, and that planning begins with analyzing the writing task. They spend time considering the topic, the audience and its needs, and the genre and form of the writing. This rhetorical analysis helps them set goals, orient their attention, and get organized. Task analysis can also help…

Teachers search for ways to make classroom writing relevant and "real world." This article makes a case for using radio as a framework for the teaching of writing. Using this framework enables students to write strong, specific, and effective pieces and draws the real world into the classroom with the use of smartphones and Web-based…

This collaborative project explores the affordances of a translation assignment in the context of a learner-centered pedagogy that places composition students' movement among languages and cultures as both a site for inquiry and subject of analysis. The translation assignment asks students to translate scholarly articles or culture stories from…

Our assessment research suggests that quantitative business courses that rely primarily on algorithmic problem solving may not produce the deep learning required for addressing real-world business problems. This article illustrates a strategy, supported by recent learning theory, for promoting deep learning by moving students gradually from…

Youths' learner-generated designs, instantiated in digital practices, spaces and artifacts, are underutilized in schools. Additionally, digital media tools are often taken up in reductive ways that serve to perpetuate deficit discourses for youth from nondominant communities, rather than reflect the creativity and innovation that youth practice…

This article, the first of a two-part series, presents teaching 10 innovations from the 2015 Association for Business Communication's 80th annual conference. The creative new assignments offered here include building listening skills by journaling, oral interpretation, positive message framing, storytelling, delivering bad news, persuasive…

Service-learning projects and traditional internships both prepare the student of technical communication for the workforce in many ways. What is lacking in the scholarship is a discussion of how to successfully link these two ideas. To help teachers implement courses that bridge the gap between service-learning projects and internships, I discuss…

As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…

Describes a technical writing assignment in which students write two different papers on the same topic--one directed toward a lay or executive audience, and the other toward an operator or technician audience. (SR)

Describes several assignments and activities that focus on writing for "real-world" purposes, including writing to pen pals, government agencies, and for children or the elderly. (MM)

Student writing performance has not appreciably improved in the past decade. While there is evidence that teachers assign more writing than in the past, performance has not kept pace. Three urban schools that experienced significant improvements in students' writing achievement were studied. To glean ideas and examples, the authors observed…

Discusses the problem of asking students to write for the teacher, an authoritative, superior reader. Asserts that a better approach is to ask the students to first address their papers to a small group, and second to choose a specific value system to characterize the attitudes and beliefs of the group selected. (PRA)

In their recent article, "Materiality and Genre in the Study of Discourse Communities," Devitt, Bawarshi, and Reiff maintain that genre analysis can enable outsiders to a discourse community "to connect what community members know and do with what they say and how they say it--their language practices" (542). Genre analysis,…

Suggests a number of teaching strategies that can be used for the development of authentic voices (instead of institutional, depersonalized voices) in student writing. Focuses on the importance of students' choosing their own topic, developing audience awareness, and making connections between their own lives and literature. (TB)