Describes several assignments and activities that focus on writing for "real-world" purposes, including writing to pen pals, government agencies, and for children or the elderly. (MM)

Suggests strategies for applying Kenneth Burke's theories of rhetoric and dialectic to technical writing instruction. Shows how teachers can use Burke's dialectic heuristic, the Pentad, to analyze writing situations they present to students. Describes how writers can use Burke's concept of "identification" as a strategy for analyzing and…

Describes an exercise designed to help student writers expand beyond writer-based prose by having them write for a particular magazine or newspaper audience. (MM)

Suggests that few references to the important issues of audience awareness exist in news writing textbooks and that technical writing literature can fill this gap. Identifies two main aspects of audience awareness, three key reasons why it should be taught to journalists, and gives audience types. Provides classroom exercises. (MS)

Plain talk is the cornerstone for creating a classroom atmosphere in which students want to learn to improve their writing. As much as possible, the jargon and technical terminology of the profession of English should be eliminated. Teachers will know what level of language to use if they determine the nature of their audience. Teachers have to…