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| Air Transportation | 1 |
| Attitude Change | 1 |
| Behavior Change | 1 |
| Behavior Modification | 1 |
| Communication Strategies | 1 |
| Films | 1 |
| Heuristics | 1 |
| Persuasive Discourse | 1 |
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| Communication Teacher | 1 |
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| Meyer, Gary | 1 |
| Roberto, Anthony J. | 1 |
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Direct linkMeyer, Gary; Roberto, Anthony J. – Communication Teacher, 2005
For decades, scholars have worked to understand the precise manner in which messages affect attitudes and ultimately behaviors. The dominant paradigm suggests that there are two methods or routes to attitude change, one based on careful consideration of the messages and the other based on simple decision rules, often referred to as heuristics…
Descriptors: Persuasive Discourse, Air Transportation, Behavior Modification, Heuristics
