Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

This paper presents an analysis and comparison of the projection of Chinese "shen" and English "deep" from the spatial domain to other domains of time, sense, emotion, behavior, and society from a cognitive perspective by using the comparative and contrastive method, explaining the universality and differences of SHEN and DEEP…

This study investigates the impact on L2 oral performance of participatory structure of strategic planning (individual vs. collaborative pair planning) and task complexity (simple vs. complex tasks) defined according to the number of elements involved. It also explores individual and collaborative planners' planning behaviours prior to simple vs.…

This essay offers a reorientation of our views on the interrelationships of language and thought as a field of constantly reprogrammable energy, and provides an argument as to why we believe this new metaphor (i.e., language as a field of energy) matters in language pedagogy, in classrooms at all levels, as well as within teacher education and…

Symmarizes some of the most significant features of the theory of Transactional Analysis and applies the theory to drill and exercise activity in the language classroom. (PMP)

Discusses first and second language acquisition in terms of behavior modification and structural exercises in terms of operant conditioning. The validity of the comparison is also discussed. (Text is in French.) (AM)

After suggesting that instructional strategists should concern themselves with the problems of maximizing positive transfer, of representing language in all its modes, and of stressing the purposive character of language behavior, this article presents a schema for teaching a point of language structure which takes these factors into account. (FB)

Recent research that has attempted to define the good language learner can also yield information about the good language teacher. While it remains clear that there is much variation among learners, the following characteristics have been distinguished as identifying the good language learner: (1) field independence in classroom or tutored…