This article presents an approach to teaching an introductory digital marketing class that utilizes a semester-long project in which students develop a website and drive traffic using a variety of digital marketing tactics. As part of this project, students are provided with an engaging learning experience that includes direct exposure to the…

This account of practice offers practical examples of the use of reflective journaling and WhatsApping as part of a novice action learner's practice on her undergraduate degree programme. The action learning set was part of a degree apprentices programme which required the first author to complete a work-based learning module involving the…

We gathered data from business practitioners to learn how they describe successful online business presentations. We found that many--but not all--successful examples were described in terms of classical rhetorical concepts (e.g., source credibility and content). We also found that about 20% of the examples were described as successful because of…

In response to COVID-19, educational stakeholders are transferring traditional, face-to-face instruction to the online learning environment. The purpose of this study was to determine if business instructors' use of immediate behaviors and clarity, which have been found to help business students overcome their writing apprehension in the…

The purpose of this study is to understand how instructor clarity and computer-mediated behaviors influence students' affective learning and technology self-efficacy in online supply chain management (SCM) courses, which show how the instructor-student relationship affects online learning experiences. Data were collected through an online…

This article reviews Conceptboard, a professional collaborative online whiteboard that can be used to enhance student engagement and collaboration, enable real-time group interaction, and promote active learning. What makes Conceptboard particularly relevant for management educators is its familiarity, flexibility, and versatility. It extends and…

Discussion boards have been around for more than two decades. They are a feature of most learning management systems (LMS)2 and are one of the earliest tools used in fully online classes, particularly for asynchronous classes. The goal of this article is to provide guidance to instructors in using discussion boards to create an engaging and…

Instructors face challenges in facilitating higher levels of shared cognition in large enrolment classes. One strategy to foster shared cognition is the use of asynchronous discussions; however, these can be difficult to support with large numbers of students. Online protocols have been found to help students take more ownership of the discussion,…

The term "gamification" was introduced in 2002 and used in business education to enhance the teaching and learning process and connect students with the real world of business. This research aims to review gamification in business education using visualizing bibliometric networks analysis. A total of 343 Scopus-indexed research papers…

While the significance of imparting reflective thinking skills to business undergraduates is widely acknowledged, the optimal approaches to attain this objective remain uncertain. Furthermore, there is a scarcity of empirical evidence regarding the effectiveness of specific teaching initiatives aimed at achieving this goal. Therefore, firstly,…

The job market puts pressure on marketing educators to adapt the content of their courses to current business events impacted by race, diversity, and gender issues. However, students may experience discomfort when learning about and discussing controversial topics that are not normally discussed in class. To provide tools for educators to tackle…

Higher education institutions may adopt various approaches to the pedagogic principles and methods used in teaching sustainable development in business and marketing courses. These methods can include the utilisation of digital technologies and online communication to facilitate distance learning and fast access to relevant information. Changes…

Purpose: Despite the increasing use of technology-driven multimodal pedagogies in second-language writing education, there is a dearth of studies investigating the value and design of multimodal text feedback. Based on Chong's (Chong, S. W. 2019. "College Students' Perception of e-Feedback: A Grounded Theory Perspective."…

Purpose: This study aims to provide a case example of two partner institutions and business faculty who creatively used a collaborative online international learning (COIL) experience during the height of the COVID-19 pandemic and transition to online learning to internationalize an undergraduate business class and use existing technology to offer…

The introduction of online-supported teaching and learning in education calls for a better understanding of how online support is experienced by South African students (many of whom encounter this technology for the very first time at university) and how their experiences of online support may influence their learning. The mixed-methods approach…