The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

Sustainable development is a powerful, significant, and occasionally controversial topic in management education. It usually refers to "development that meets the needs of the present without compromising the ability of future generations to meet their own needs." The broad view of sustainable development is articulated on the United…

This article reviews stock-trading simulations as a resource for use in management courses. Stock-trading simulations have three highly desirable qualities for educators: (1) they cost nothing to use--instructors can choose from various free simulators that all have the same general functionality, (2) they provide real and continuously updating…

Purpose: The purpose of the study was to assess the current state and demand of the project management education. Project management has gained increasing importance as a critical discipline for achieving successful project outcomes in various industries and sectors. In the Kingdom of Saudi Arabia (KSA), the demand for skilled project management…

This article presents an exercise designed to instill growth mindsets in business students and to demonstrate their effects on achievement motivation. The main points of the exercise are to introduce implicit theories of intelligence (i.e., fixed and growth mindsets), demonstrate that mindsets are malleable, apply growth mindset strategies, and…

Few academic disciplines make as frequent use of experiential learning exercises as marketing and sales. This is particularly true in selling courses, where a sales role play often serves as a culminating exercise in which students are tasked with building rapport with a buyer, uncovering buyer needs, overcoming objections, and closing a sale.…

This account of practice offers practical examples of the use of reflective journaling and WhatsApping as part of a novice action learner's practice on her undergraduate degree programme. The action learning set was part of a degree apprentices programme which required the first author to complete a work-based learning module involving the…

This article investigates entrepreneurial marketing (EM) and use of business recovery frameworks within experiential learning cycles (ELC)s to investigate post-COVID learning techniques during the learning process. Three distinct post-graduate learner cohorts took part in the study consisting of part-time MBA entrepreneurs from the United Kingdom,…

Readers can explore 13 teaching innovations presented at the 2020 Association for Business Communication (ABC) annual international conference hosted online. Typically held in a large hotel ballroom, this year's "My Favorite Assignment" sessions were adapted to an asynchronous virtual conference. These assignments are designed to teach…

This in-class, 75-minute exercise creates a context for students to observe some of the challenges to cross-functional collaboration and offers insight into processes to achieve more successful outcomes. By demonstrating how a failure by compliance and business operations to work cross-functionally negatively impacts outcomes in the form of…

Many universities have incorporated entrepreneurship education into their programs. However, research and the practice show that this curriculum is taught in various ways, which the authors group into three themes: teaching about entrepreneurship, teaching for entrepreneurship, and teaching through entrepreneurship. Entrepreneurship educators face…

The 21st century's growing societal and environmental challenges are ubiquitous. The combination of knowledge, values, mindsets, and abilities needed to address these challenges requires educating society about the simultaneous pursuit of economic, environmental, and social goals as advocated by the United Nations' (UN) Sustainable Development…

Abstract Many higher education institutions are calling for more experiential learning to improve learning outcomes and better prepare students for the workplace. The need for enhanced experiential education in business schools, and in the decision sciences, is especially important. However, there is a lack of common practical understanding of how…

Purpose: This paper aims to explore the key factors through which an optimum pedagogy mix can be determined towards effective teaching practice and enhanced student learning outcomes in business/management education. Design/methodology/approach: An exploratory research design has been used. A sample of 310 was analyzed using exploratory factor…

Technology continues to change and improve the marketing profession. Marketing research technologies such as eye-tracking and facial expression analysis allow marketers to gain more insights into consumer behaviors. Recently, these technologies have become more affordable and applicable in the classroom learning environment. A very recent addition…