The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

The paper investigates the use of dashboards and data visualizations as a teaching tools in accounting units. Accounting has a growing demand for data analytics and visualization and current graduates usually lack understanding and skills in this area. The paper addresses this gap by introducing dashboards and data visualizations in teaching…

The increasing use of massive data requires effective teaching strategies for business analytics. The discipline combines analytical skills, information technology, and business-domain knowledge, and is challenging to teach to business students. This research demonstrates that business undergraduate students can benefit from an experiential…

The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical…

Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in higher education, with the potential to significantly enhance learning experiences, streamline administrative tasks, and foster personalized education. As the use of AI by students and instructors expands, it is crucial to carefully consider both its…

The growth in the tech industry in recent years has increased business major students' interest in software programming and app development. However, the traditional way of teaching these courses involves intensive coding exercises and little interaction among students. These methods often discourage the students due to the slow learning curve and…

The Empowering Leadership Project was developed by the authors to improve management students' practice and understanding of empowering leadership, an emerging theory for leadership in the team context that includes Power Sharing, Motivation Support, and Development Support. In the project, student teams select a short leadership challenge,…

This paper applies the concept of a crowdsourcing campaign in the context of entrepreneurial education, and reports the perception of participants in such application in a large business school. The classroom task is to prepare a crowdfunding campaign for their university in a freely available digital platform, having identified a relevant problem…

This paper presents a financial statements analysis (FSA) project that integrates Bloomberg and Thomson Reuters in an introductory MBA accounting course. The project introduces students to leading financial databases that are used in practice and helps them to understand how such databases can be effectively leveraged to analyze both the financial…

Purpose: This study aims to provide a case example of two partner institutions and business faculty who creatively used a collaborative online international learning (COIL) experience during the height of the COVID-19 pandemic and transition to online learning to internationalize an undergraduate business class and use existing technology to offer…

Just as there is a tension between business professors' practice of assigning team projects, especially in capstone courses, and students' inclination to avoid them, there is also a tension between students' desire to choose their own teammates and professors' belief that they can do a better job of team creation. Professors have learned that when…

Some students struggle with Excel and Access skills, especially in a business environment. What follows are the results of these skills being taught at a medium-sized Midwest University. While the number of Excel and Access projects provided to the student has been increased to provide greater breadth, students are still wrestling with the depth…

Business schools face the dual challenge of keeping students highly engaged in courses with exceptionally broad scope, like the introduction to marketing principles, while simultaneously instructing them in the increasingly specific and technical skills that are demanded by employers. In this article, the authors describe the use of an…

Pairing poster conversations with individual reading selections for students in MBA and undergraduate organizational behavior and leadership courses is a rewarding method for students to share their learning. Presenters share their posters with peers in a gallery walk format. This grants students an opportunity to convey their learning experiences…

A report on an innovative, semester-long class project designed to strengthen the critical-thinking skills of undergraduate Business students. Includes step-by-step instructions, including templates and an assessment rubric. Assessment data confirms student success at one critical stage of the project.