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Direct linkFred Awaah; Munkaila Abdulai; Esther Julia Korkor Attiogbe – Journal of Applied Research in Higher Education, 2025
Purpose: The study investigates the comparative efficacy of the culturo-techno-contextual approach (CTCA) and the lecture method in students' understanding of the human resource management (HRM) curriculum in Ghana. Design/methodology/approach: A quasi-experimental design is employed to gather data from 245 4th-year undergraduate students studying…
Descriptors: Human Resources, Personnel Management, Foreign Countries, Undergraduate Students
McCormick, Blaine; Gray, Van – Journal of Management Education, 2011
Coca-Cola is available in more than 200 countries and territories. As such, it stands as a readily available resource for teaching business lessons in developing countries. This article presents the use of a bottle of Coke to teach 12 basic business lessons. Designed for minimally educated entrepreneurs starting or running microenterprises, each…
Descriptors: Discussion (Teaching Technique), Entrepreneurship, Business Education, Developing Nations
Masikunis, George; Panayiotidis, Andreas; Burke, Linda – Innovations in Education and Teaching International, 2009
This article describes the use of an Electronic Voting System (EVS) in large group lectures within a business and management undergraduate degree programme, in an attempt to make them more interactive. The intention was to ensure that the introduction of the EVS-style lecture was educationally driven, linked to interactive learning activities in…
Descriptors: Instructional Design, Lecture Method, Undergraduate Students, Foreign Countries
Levine, Mark F.; Guy, Paul W. – Journal of College Teaching & Learning, 2007
The present study investigates pre-business students' reaction to Activity Based Learning in a lower division core required course entitled Introduction to Global Business in the business curriculum at California State University Chico. The study investigates students' preference for Activity Based Learning in comparison to a more traditional…
Descriptors: Required Courses, Business Education, Student Attitudes, Teaching Methods
Jelfs, Eric – Training Officer, 1974
Descriptors: Adult Educators, Business Education, Learning Processes, Lecture Method
Hilliard, Richard L. – Training in Business and Industry, 1974
A week of half-day training sessions held by a large insurance company for subject-matter experts who guest-lecture in advanced subjects includes: lesson plan writing; basic adult learning theory, teaching methods, self-evaluation, and question-handling. Visiting experts now look forward to teaching, and learner interest has improved. (AJ)
Descriptors: Adult Education, Business Education, Inplant Programs, Lecture Method
Peer reviewedBartelheim, Frederick J. – Clearing House, 1993
Discusses using lectures with follow-up case studies, journal article reviews, interviews and group projects in secondary introductory business courses. (SR)
Descriptors: Business Education, Case Method (Teaching Technique), Interviews, Introductory Courses
Perritt, Roscoe D. – Journal of Business Education, 1971
Effective and progressive instruction providing student with a solid background in accounting and computer usage. (Author)
Descriptors: Accounting, Business Education, College Instruction, Computer Assisted Instruction
James, Karen E.; Burke, Lisa A.; Hutchins, Holly M. – Business Communication Quarterly, 2006
The use of PowerPoint (PPT)-based lectures in business classes across universities is ubiquitous yet understudied in empirical pedagogical research. The purpose of this empirical study was to ascertain whether significant differences exist between faculty and student perceptions with regard to PPT's impact on perceived learning, classroom…
Descriptors: Student Behavior, Student Attitudes, Computer Software, Internet
Peer reviewedGriffin, Donald J. – Business Education Forum, 1979
Describes an experimental mass lecture presentation method at Cayuga County Community College, Auburn, New York, to prepare accounting students for the type of instruction in four-year institutions. Although some students chose not to enroll in the mass lecture accounting section, those who participated made better progress and were favorable…
Descriptors: Accounting, Business Education, Community Colleges, Course Organization
Peer reviewedHerreid, Clyde Freeman – Journal of College Science Teaching, 1997
Cases are stories that are meant to educate. Teachers can deliver cases by lecture, through Socratic questioning, through discussion leading, and in small group learning. Some cases are fact driven and deductive, whereas others are context driven. Science appears to demand closed-ended cases with correct answers; however, in frontier science,…
Descriptors: Business Education, Case Method (Teaching Technique), Decision Making Skills, Discussion (Teaching Technique)
