The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

Experiential learning is not a new concept to education. Experiential learning continues to empower learners to construct knowledge through the exploration of activities based on their physical and social environment, as well as individual's inner world and intuition. In this age of extreme climate change and environmental concerns, one important…

Purpose: The purpose of the study was to assess the current state and demand of the project management education. Project management has gained increasing importance as a critical discipline for achieving successful project outcomes in various industries and sectors. In the Kingdom of Saudi Arabia (KSA), the demand for skilled project management…

Project based learning (PBL), a well-known pedagogical approach, is becoming more widely recognized for creating and sustaining student engagement and motivation in 21st-century learning while improving academic achievement. Teachers support this hands-on, collaborative approach and see it as beneficial for students of all learning modalities, but…

The globalization of business, education, and other sectors has illuminated the need for institutions of higher education to prepare students to adapt, interact, and perform in culturally diverse environments (Arnett, 2002; Brislin & Yoshida, 1994; Elmuti et al., 2005; Williams et al., 2017). Utilizing the conceptual framework of Deardorff's…

This dissertation explores the dynamics of a formal classroom and an informal nature-based learning environment, focusing on their impact on student subjectification and knowledge authority. The study, conducted with a cohort of 27 fifth-grade students and their teacher, employs a comparative case study methodology to analyze how teaching…

Making the university and its teachers and students alike as sustainable entrepreneurs are central endeavours in this age of sustainable development today. This paper presents an in-depth case study to examine the development of sustainable entrepreneurship of Tsinghua University of China at institutional and curricular levels. The paper first…

Social emotional learning is commonly referred to as the "fifth curriculum" in addition to math, literacy, social studies, and science. However, educators cannot teach what they do not understand, practice, or model. The problem addressed by this study was some educators in private schools lack training in social emotional learning,…

Experiential learning (EL) is often perceived as valuable to education and prioritized in higher education curricula. The value of EL from the student perspective has been researched, but few have explored faculty perspectives in business programs. The purpose of this study was to explore faculty perceptions of the meaning of EL, implementation…

This qualitative multi-case research study explored the experiences of pre-service teachers learning phonics and phonemic awareness (PPA) in a literacy methods course. Data were collected from pre- and post-test scores, literacy life maps, semi-structured interviews, and course questionnaires. Findings suggest pre-service teachers with limited…

The purpose of this paper is to detail an exploratory case study which highlights a process to modernize an undergraduate marketing curriculum by incorporating aspects of digital marketing and analytics in all courses. In comparison to most other university models that offer, at best, one course in digital marketing, this paper details a blueprint…

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this…

With the impactful nature of the COVID-19 pandemic, this manuscript describes a teaching case for COVID-19 vaccinations to develop students' knowledge of analytics and supply chain management. The experiential learning activity is developed in the context of an undergraduate upper-level course on descriptive analytics and data visualization. The…

The present article analyzes the service-learning experiences of US students during a short-term study-abroad trip to Germany in July 2017. The study identified a key, overarching challenge: the gap between students' expectations and the actual study-abroad outcome. The overall service-learning study-abroad experience was deemed very positive for…

This study explores the concept of authenticity in education, which has been, over the last 25 years, a powerful metaphor for educational practice, particularly as a guiding principle for some technological innovations that support student learning. The concept of authenticity has a variety of meanings, although a dominant interpretation is that…