The authors describe the Pennies for Milk exercise, a participative classroom experience in which students generate a regression to the mean effect within the context of simulated household milk purchases. Regression to the mean is a ubiquitous threat for marketing researchers and managers but is often hard for students to understand. The Pennies…

A year after receiving his PhD in psychology from the University of Rochester, Tim Kasser accepted a position at Knox College, in Galesburg, Illinois, where he is currently professor of psychology. He regularly teaches psychology classes on personality, clinical and abnormal psychology, dreaming, and research methods, as well as an…

Business educators can help students develop constructive attitudes toward time through activites described in this article. (JS)

The teaching procedures and class activities used in a consumer education course at John Marshall High School, Los Angeles, California, are briefly discussed. Both teacher and students responded enthusiastically to the course. (Author/RM)

The teaching procedures and class activities used in a consumer economics and law course at Taft High School, Los Angeles, California, are briefly discussed. The relevance of consumer education is commented on. A bibliography of resource materials is provided. (RM)

Although there is a strong case for teaching economics at the middle school level, there are practical hurdles to making that goal a reality. Academic economists, who are well trained in economic theory and its applications, are not trained, generally, in the theory and application of effective curriculum development and teaching methods for the…

Reiterating that students have become a potent market force, explains how teachers can introduce the concept of consumer law. Gives three examples of hypothetical situations in which contracts, warranties, and ethics are discussed. (GG)

This guide to nutrition education can be used as a basis for curriculum development at the school district level, as well as a basis for daily lesson planning by teachers. It is arranged by topic, subtopic, terminal and enabling objectives, learner activities, and teacher information. The topics and subtopics identify the broad areas of nutrition.…

Described are numerous activities designed to make students aware of their consumer identities, and to help them evaluate some of the products and services that are available in the marketplace. For each activity, objectives, materials, and discussion questions are included. (KC)

Describes several product-testing projects designed to help students develop the skills they need to make educated purchases and be savvy consumers. The tests involve examining the taste of and ingredients in cold cereals. Other tests involve examining crayons, glue, laundry detergent, oranges, and popcorn. (SM)

Reports on a comparative study of two fifth-grade classes (Louisville, Kentucky) whose members learned economic principles through the establishment of a classroom grocery store. Provides a review of the literature relating to economic education and simulations, discusses the actual classroom instruction, and describes the instrument used to…

This report relates the experiences of a teacher who conducted a graduate computer education class at a shopping center in Dallas, Texas. The activity asked each member of the class to spend up to 5,000 mythical dollars on a hardware system and appropriate software to facilitate his/her current job performance. Students could "shop" in three…