The Widget design task is an in-class, experiential exercise that affords students the opportunity to develop interpersonal skills in group negotiation. Students engage in new product design in committees of two dyads where one dyad represents Consumer Research and the other represents Strategic Management. Task information creates different…

Notes six guidelines for selecting a research report topic. Shows how a class project on letterhead design not only fulfilled these guidelines but also developed student awareness of stylistic considerations important to effective business communication. (RL)