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Robson, Karen – Journal of Marketing Education, 2019
Gamification is increasingly being implemented in higher education to engage students. This article presents a gamified pedagogical exercise intended to motivate students to consider how their in-person and digital behaviors affect their personal brands. Students receive and lose points for various behaviors and reflect on whether these behaviors…
Descriptors: Assignments, Higher Education, Teaching Methods, Student Behavior
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Jensen, Sherry – Journal of Economic Education, 2016
In this article, the author describes a classroom activity for use in introductory economics courses to motivate the study of international trade. The learning activity highlights the importance of international trade in students' everyday lives by having students inventory their on-hand belongings and identify where the items were manufactured.…
Descriptors: Class Activities, International Trade, Introductory Courses, Economics Education
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Oliver-Hoyo, Maria T.; Pinto, Gabriel – Journal of Chemical Education, 2008
This instructional resource utilizes consumer product information by which students compare theoretical stoichiometric calculations to CO[subscript 2] car emissions and fuel consumption data. Representing graphically the emission of CO[subscript 2] versus consumption of fuel provides a tangible way of connecting concepts studied in chemistry…
Descriptors: Merchandise Information, Fuels, Class Activities, Fuel Consumption
Fuerst, Jeffrey – Instructor, 1995
Describes several product-testing projects designed to help students develop the skills they need to make educated purchases and be savvy consumers. The tests involve examining the taste of and ingredients in cold cereals. Other tests involve examining crayons, glue, laundry detergent, oranges, and popcorn. (SM)
Descriptors: Class Activities, Consumer Education, Creative Teaching, Elementary Education
Procter and Gamble Educational Services, Cincinnati, OH. – 1992
This Proctor and Gamble produced and teacher developed environmental education unit is designed to teach seventh through ninth grade students about making informed consumer product choices. The unit focuses on the concept of consumer product life cycle analysis, an approach to assessing the environmental impacts of a product at each stage in its…
Descriptors: Class Activities, Conservation Education, Consumer Economics, Consumer Protection