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Direct linkLam, Chris; Hannah, Mark A. – Business and Professional Communication Quarterly, 2016
This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…
Descriptors: Audience Analysis, Integrated Activities, Class Activities, Transcripts (Written Records)
Download full textCohen, Arthur M. – 1981
Drawing upon the responses of 268 instructors of randomly selected class sections offered at the Los Angeles Community College District during Fall 1980, this paper assesses the role of the faculty in remedying the underrepresentation of women, minorities, and the handicapped in science education. The paper first summarizes probable causes of this…
Descriptors: Affirmative Action, Basic Skills, Class Activities, College Faculty
