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Direct linkBove, Liliana L.; Davies, W. Martin – Journal of Marketing Education, 2009
This case study outlines the use of client-sponsored research projects in a quantitative postgraduate marketing research subject conducted in a 12-week semester in a research-intensive Australian university. The case study attempts to address the dearth of recent literature on client-sponsored research projects in the discipline of marketing.…
Descriptors: Class Size, Research Projects, Research Methodology, Marketing
