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Direct linkMagnotta, Sarah; Thomas, Veronica L.; Steffes, Erin; Chang, Hua; Vinuales, Gema – Marketing Education Review, 2021
A challenge for Principles of Marketing instructors is introducing new topics to majors and non-majors alike in a way that piques interest and increases student engagement across the breadth of topics. To help instructors overcome this challenge, we provide marketing "hooks," or short in-class exercises, that can be implemented to…
Descriptors: Marketing, Teaching Methods, Student Interests, Undergraduate Students
