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Ozete, Oscar – 1982
The content and teaching methods of the commercial Spanish course at Indiana State University are detailed. The course emphasizes the conveyance of written information while improving the speaking skills of the less advanced students. Among the topics covered are employment correspondence, the job market for bilinguals, resumes, business…
Descriptors: Business, Business Communication, College Second Language Programs, Course Content
Surles, Robert L. – 1982
Course content and teaching methods are proposed for a general course on Spanish for all professional or community needs. Such a course is offered at University of Idaho to upper level and graduate students of business. The course is comprised of self-contained modules on specific and general interest areas such as travel, communications,…
Descriptors: Business, Business Communication, College Second Language Programs, Course Content
Turner, Solveig M., Ed. – 1981
The general focus of the papers in these proceedings is communication and the specific purpose for which persons study a foreign language. The following papers are included: (1) "Marketing Your Innovative Language Program," by S. Sadow; (2) "The Implementation of Taped Interviews in Foreign Language Courses," by J. Frommer and M. Collins Weitz;…
Descriptors: Audiovisual Aids, Business Communication, Careers, College Second Language Programs
Herman, Gerald – 1986
Techniques and approaches used in a commercial French course offered at a state university are outlined. The course objective is to prepare American students for potential business experience or dealings in a French-speaking country. After background information about the course structure is given, the discussion focuses on the marketing segment,…
Descriptors: Business Administration, Business Correspondence, Classroom Techniques, College Second Language Programs
Download full textVoght, Geoffrey M., Ed. – 1982
A collection of 25 essays dealing with Spanish for bilingual careers in business are included in this volume. The authors, including college faculty from 35 states, students, administrators, authors, and publishers, participated in a conference to exchange ideas on the development and implementation of university level business Spanish programs.…
Descriptors: Bilingualism, Business, Business Communication, Careers
Voght, Geoffrey M., Comp. – 1985
The proceedings of this conference include 56 papers on program design, classroom techniques, and ideas for second language instruction for business and the professions. The papers are presented in eight groups: (1) "International Business: The Language and Culture Connection," which includes papers on multinational business, marketing,…
Descriptors: Banking, Business Administration Education, Classroom Techniques, College Second Language Programs
