After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this question with a qualitative systematic literature review of every contribution published in five marketing and management education journals from inception through May 2020…

With its combination of online and face-to-face interaction, blended learning is increasingly being employed in postgraduate education. To date, most empirical research on the topic has focused on the design and relative effectiveness of online versus in-person learning. Meanwhile, any exploration of the costs of its delivery has often been…

Purpose: Online learning is an effective training strategy to help students, as one of the success factors is academic engagement. Therefore, the use of online training courses to influence academic engagement and performance in emotional intelligence learning experiences is worthy of investigation. This study explores the influence of emotional…

The sailboat game is popular in supply chain management teaching. In the game, students play different roles in a supply chain and try to achieve better performance in terms of minimizing costs, while gaining knowledge in production processes, quality management, and inventory management. Despite its popularity, how the sailboat game is beneficial…

Employee empowerment yields positive outcomes for employees, managers, and organizations. Yet, too many employees feel disempowered at work, and managers, while wanting to empower employees, often do not know how. Contributing to this state of affairs is the lack of published, high-fidelity exercises explicitly designed to instruct students on how…

Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible…

This study assessed perceived learning outcomes in a team-lecture hybrid (TLH) instructional design in six public affairs and health administration courses implemented in 2011 and 2012. A cross sectional and prospective survey design was implemented using descriptive statistics, regression analysis and qualitative analysis. Results show students…

The coronavirus pandemic has adversely affected all sectors globally including the education sector. Education institutes across all levels (preprimary, primary, secondary, and higher education) have closed in 188 countries across the globe. Prolonged closure of colleges and schools has forced the educational sector to adopt the online mode of…

Personnel selection is a key topic in Human Resource Management (HRM) courses. Many selection exercises focus on management situations that are unfamiliar to students who are taking introductory HRM courses. In contrast, this exercise introduces students to the pre-interview steps in the personnel selection process by asking them to determine the…

The study explored the application of closed-book, open-book and cheat-sheet exams in an undergraduate cost and management accounting course at a university in Ghana. 198 students participated in an exploratory study examining how the different exam types impact on exam scores, pre-exam anxiety and knowledge retention. The study improves on the…

This study investigates neural activities of hospitality students when they are in practical and theoretical classes. This study involved 33 freshmen in a hospitality program, who underwent 420 minutes of brainwave data collection using an electroencephalographic (EEG) headset; 831,600 brainwave data points were gathered in seconds. The results…

Social vulnerability describes human susceptibility to harm or loss from hazards; hence, understanding the human-environment interactions that underlie vulnerability is essential for aspiring emergency managers. Notably, however, pedagogical scholarship on social vulnerability remains scarce. To address this gap, this paper considers how an…

The constructivist theory of learning states that student interaction with peers leads to cognitive development. Meanwhile, scholars claimed that traditional management classes that use group work do not promote student interaction effectively. Despite this concern, student interaction has not been compared between different courses. In the…

We report on an experiment to investigate the effect of an online asynchronous marketing simulation on student engagement and GPA. Engagement was measured in terms of conscious attention, enthused participation and social connection. The participants were 45 students undertaking marketing management at an American university over one semester.…

The adoption of online learning approach in education is becoming more popular around the world to overcome the time and spatial barriers of traditional face-to-face learning. The Coronavirus Disease 2019 (COVID-19) pandemic has affected the normality of learning and avoiding face-to-face activities is one tactic to minimise the spread of…