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Direct linkNeill, Marlene S.; Schauster, Erin – Journal of Advertising Education, 2015
Just as the advertising and public relations industries are evolving due to the development of new technology and communication tools, so are the demands of education. Through in-depth interviews with 29 executives working in both advertising and public relations agencies in the U.S., this study identifies the core skills and competencies needed…
Descriptors: Advertising, Public Relations, Professional Education, Employers
