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Hoffenson, Steven; Fay, Brendan – Advances in Engineering Education, 2021
In product design, there is often a disconnect between the engineers creating the product and the marketing team determining the best characteristics for the product. The research areas of "design for market systems" and "decision-based design" seek to bridge that disconnect through quantitative approaches that facilitate…
Descriptors: Engineering Education, Marketing, Decision Making, Design
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Viswanathan, Madhu; Sreekumar, Arun; Duncan, Ronald; Cai, Sophy – Journal of Teaching in International Business, 2022
We describe lessons learned from one-and-a-half decades of global virtual immersion practices in subsistence marketplaces, and explore implications for international business teaching and learning in the post-pandemic world. Global virtual immersion refers to bottom-up learning experiences, typically in contexts much different than what we may be…
Descriptors: Empathy, Computer Simulation, Learning Processes, Distance Education
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Capelo, Carlos; Lorga, Ana – International Association for Development of the Information Society, 2019
Simulation-based learning environments are used extensively to support learning on complex business systems. Nevertheless, there exist studies that identify problems and limitations due to cognitive processing difficulties. Particularly, previous research addressed some aspects of model transparency and instructional strategy and produced…
Descriptors: Teaching Methods, Computer Simulation, Learning Processes, Models