Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 0 |
| Since 2017 (last 10 years) | 1 |
| Since 2007 (last 20 years) | 1 |
Descriptor
| Administrator Attitudes | 1 |
| Advertising | 1 |
| Brainstorming | 1 |
| Computer Use | 1 |
| Cooperation | 1 |
| Creativity | 1 |
| Design | 1 |
| Freehand Drawing | 1 |
| Information Technology | 1 |
| Professional Personnel | 1 |
| Teaching Methods | 1 |
| More ▼ | |
Source
| Journal of Advertising… | 1 |
Author
| Blakeman, Robyn | 1 |
| Taylor, Maureen | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkBlakeman, Robyn; Taylor, Maureen – Journal of Advertising Education, 2017
Today's advertising students are digital natives who grew up embracing technology in all facets of their lives. This study reports the results of a survey of 39 advertising creatives and art directors as they described the role that technology plays in the conceptualization process at advertising agencies around the country. The findings suggest…
Descriptors: Advertising, Information Technology, Administrator Attitudes, Brainstorming
