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Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
Viswanathan, Madhu; Sreekumar, Arun; Duncan, Ronald; Cai, Sophy – Journal of Teaching in International Business, 2022
We describe lessons learned from one-and-a-half decades of global virtual immersion practices in subsistence marketplaces, and explore implications for international business teaching and learning in the post-pandemic world. Global virtual immersion refers to bottom-up learning experiences, typically in contexts much different than what we may be…
Descriptors: Empathy, Computer Simulation, Learning Processes, Distance Education

Jobes, Patrick C.; Aldea, Andra; Cernat, Constantin; Icolisan, Ioana-Minerva; Iordache, Gabriel; Lazeru, Sabastian; Stoica, Catalin; Tibil, Gheorghe; Udangiu, Eugenia – Teaching Sociology, 1997
Describes how the constant comparative method was introduced as a teaching and research tool at a Romanian university. Presents a four-step procedure for employing the constant comparative method. Suggests that the method may be well-suited for teaching sociology to small numbers of committed students in the foreign classroom. (DSK)
Descriptors: Comparative Analysis, Consumer Economics, Course Descriptions, Educational Environment
FOrd, Lucille G.; Fraas, John W. – 1976
An economic education program at Ashland College designed to improve the economic literacy of preservice teachers is described. The hypothesis behind the current program is that the level of economic literacy of both the preservice teachers and their students may be substantially improved by a unified and total approach to the transmission of…
Descriptors: Concept Teaching, Consumer Economics, Course Descriptions, Economics
Montana State Dept. of Public Instruction, Helena. – 1983
These business education curriculum guidelines are designed as a guide for teachers, counselors, and administrators involved with business education in Montana. Introductory materials include the goals of business education and suggested curriculum patterns for different business and office education programs. Guidelines are provided for 17…
Descriptors: Accounting, Basic Business Education, Behavioral Objectives, Business Communication
Dawson, George G., Ed. – 1978
Twenty award winning, teacher-developed programs, projects, courses, and materials in economic education are presented. These case study projects are designed to be used with kindergarten through college students. The case studies are organized by grade level into five chapters. Chapter I suggests ways to teach economic concepts to educable…
Descriptors: Academically Gifted, Awards, Business Education, Case Studies