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Download full textApplegate, Edd – 1990
In 1974, 1976, and 1980 three best-selling books were published by Prentice Hall authored by Wilson Bryan Key. Key adopted the viewpoint that subliminal perception was a new phenomenon and that advertisers and advertising agencies were involved in manipulation of the public with the cooperation of the mass media. This study asks whether professors…
Descriptors: Advertising, Consumer Protection, Course Content, Higher Education
