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Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso – Journal of Marketing Education, 2018
Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Students work alongside strategic partners, and the retail laboratory enables them to probe and design novel retailing strategies, such as launching new…
Descriptors: Retailing, Marketing, Critical Thinking, Decision Making
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Yang, Daihu; Wang, Ziying; Wu, Xianliang; Fu, Wenru – Geography Teacher, 2014
Location, where geographic elements interwork spatially and dynamically, has been one of the enduring themes in geographic studies. There are a number of location theories to explain why things are located where they are. Alfred Weber's location theory stresses that the least cost of delivering products is a key factor in location selection, and…
Descriptors: Teaching Methods, Geography Instruction, Geographic Location, Business
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Rosenbaum, Mark S.; Otalora, Mauricio Losada; Ramírez, Germán Contreras – Journal of Education for Business, 2015
This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore the reality television genre from several theoretical perspectives to lend support to the…
Descriptors: Problem Based Learning, Teaching Methods, Correlation, Business Administration Education