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Linwan Wu; Allyssa Andrews – Journal of Advertising Education, 2024
Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…
Descriptors: Advertising, Professional Education, Teaching Methods, Purchasing
Fraj-Andrés, Elena; Lucia-Palacios, Laura; Pérez-López, Raúl – British Journal of Educational Technology, 2020
Wiki activities are among the most common online learning activities examined by previous research due to the collaborative learning properties wikis offer; however, students are not always satisfied with such activities. Due to this dissatisfaction, learners may finish the wiki activities but not repeat them. While wikis are primarily used to…
Descriptors: Collaborative Writing, Peer Relationship, Web Sites, Learning Activities
Mudra, Heri – Teaching English with Technology, 2020
The present study aims to explore perceptions of young learners and EFL teachers towards benefits and barriers of digital literacy. Eight young learners and five EFL teachers took part in this qualitative study. In-depth semi-structured interviews were employed to collect qualitative data. The results depict that there are benefits and barriers of…
Descriptors: Student Attitudes, Teacher Attitudes, English (Second Language), Technological Literacy
Sabater, Silvia Rodríguez – Hispania, 2020
Recently, the Modern Language Association (MLA) has called for proposals on the "greening" of the Spanish curriculum for their 2020 convention. University students are and will be faced with complex twenty-first-century economic problems, such as food deserts, costs of industrial agriculture, organic regulations and market demand,…
Descriptors: Blended Learning, Teaching Methods, Spanish, Second Language Learning
Techacharoenrungrueang, Suparak – Journal of Pan-Pacific Association of Applied Linguistics, 2019
This study aims to analyze positive remarks linguistically manifested through English intensifiers, i.e. very and so, and their collocates in café reviews. The appraisal framework primarily focuses on the feelings or attitudes of speakers or writers. It plays a part in providing communicative resources whereby speech functions are performed…
Descriptors: Dining Facilities, Computational Linguistics, Positive Attitudes, Computer Mediated Communication
Ndlovu, Mdutshekelwa C.; Mostert, Ingrid – Africa Education Review, 2018
The purpose of this article is to analyse teachers' perceptions of using the modular object-oriented dynamic learning environment (Moodle) platform as a learning management system in a small-scale blended learning (b-learning) Advanced Certificate in Education (ACE) programme for in-service secondary school mathematics teachers in South Africa. It…
Descriptors: Blended Learning, Secondary School Teachers, Management Systems, Mathematics Teachers
Farooq, Muhammad U.; Al Asmari, AbdulRahman; Javid, Choudhary Z. – English Language Teaching, 2012
Technology-based initiatives have transformed the process of teaching and learning activities at formal institutions generally and distance education institutions particularly. Distance education is at the heart of the digital age making maximum use of the emerging technologies. Researchers have favoured computer mediated communications (CMC) for…
Descriptors: Distance Education, Teacher Education Programs, Blended Learning, Educational Quality
Bradsher, Monica – Learning & Leading with Technology, 1996
Discusses international collaboration between teachers and students through the National Geographic Society's Kids Network and provides examples from various countries. Topics include language barriers and opportunities, cultural differences, differences in teaching styles and curriculum, cost considerations, and preparation time. A sidebar lists…
Descriptors: Computer Mediated Communication, Computer Networks, Costs, Cultural Differences
Kilian, Crawford – Educom Review, 1997
Lists seven characteristics of online instruction, and discusses related questions. Topics include costs, increased usage of educational technology, access to information/communication for isolated groups, the present text-based system and technological change, the pattern of hypertext, effectiveness of online instruction, and the student/teacher…
Descriptors: Access to Information, Computer Assisted Instruction, Computer Mediated Communication, Computer Uses in Education
Curtain, Richard – 2002
A study compared costs and effectiveness of online learning (OL) with traditional face-to-face teaching methods. Six case studies (from New South Wales, Victoria, and South Australia) provided data on these of two types of OL: (1) mixed-mode delivery using the computer and Internet in a classroom and (2) use of OL in distance education. The Webb…
Descriptors: Adult Education, Case Studies, Classroom Communication, Classroom Techniques