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Bacon, Donald R.; Stewart, Kim A.; Hartley, Steven W.; Paul, Pallab – Journal of Marketing Education, 2023
Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise…
Descriptors: Marketing, Teaching Methods, Costs, Comparative Analysis
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Letkowski, Jerzy – Journal of Instructional Pedagogies, 2018
Single-period inventory models with uncertain demand are very well known in the business analytics community. Typically, such models are rule-based functions, or sets of functions, of one decision variable (order quantity) and one random variable (demand). In academics, the models are taught selectively and usually not completely. Students are…
Descriptors: Models, Data Analysis, Decision Making, Teaching Methods