The paper investigates how the type of business content found in the reading materials offered by a popular Business English course book as well as the degree of the content's relevance and usefulness, are perceived by pre-service students learning Business English as part of their university curriculum. Twelve groups of first year undergraduate…

This article analyzes the experience of teaching a foreign language in the field of "Advertising and Public Relations." Taking into account the specifics of the process of training specialists in advertising and public relations, to form a communicative competence that allows graduates to act in the field of public, professional…

Content-Based Instruction (CBI) is considered effective not only in mastering language skills, but also in acquiring the content knowledge of business subjects. WeChat, a popular communicative and interactive platform, is acknowledged as a new instrument to improve verbal teaching proficiency and obtain relevant information. The integration of…

Content and language integrated learning (CLIL) is a key construct in Business English teaching in universities in China today. While there is a plethora of articles on implementation in European contexts, there is limited evidence in the literature of the teaching/learning experience in other foreign language learning environments--despite its…

Interest in Languages for Specific Purposes (LSP)courses has grown in recent years (Harding, 2007). For this reason a paper on the current situation in the field is of relevance. The present article provides a discussion of English for Specific Purposes and it does so by reviewing the history and background of this area of teaching, proposing a…

This book proposes a new paradigm for English language teaching based on concepts from English for Specific Purposes (ESP) research and applications as well as from growing evidence relating pattern recognition to language learning ability. The contributors to the volume argue that learners should not try to become proficient all-around users of…

This descriptive and exploratory case study focused on a specific Content-Based Language Teaching (CBLT) curriculum within the context of higher education in China. The researcher investigated the rationale behind the current design and students' and teachers' perceptions about the curriculum, as well as, their perceived motivations and challenges…

The present study aimed to examine how Business English courses are conducted in the Thai Higher Education, and to investigate students' perceptions toward the instructional management of the courses in their universities. The participants were four instructors, and one hundred and forty students enrolling in the courses of four universities in…

The purpose of this study is to understand the perspectives of using content-based approach on college students in International Trade Business English (ITBE) Class. Content-based Approach (CBA) viewed as language learning with contents for academic subject matter. It provides a cognitive and motivational basis of language learning. CBA approach…

An experienced business and technical writing teacher outlines a one-semester writing course for science and business majors. (RB)

Examines the debate between two approaches to teaching writing: imitation of classic models versus technical writing for the real world. Argues that, in either approach, a developmental sequence of assignments is paramount. Describes compromise course plan based on careers, in which students write research papers about vocations in which they are…

The advantages of using word processing in a business writing course are identified as making students feel more comfortable with writing, enhancing creativity, and making revision easier. The need for an initial large investment of time by instructors before initiating word processing use is discussed. (MBR)

The intent of this book is to acquaint teachers with the realistic situations and composing processes that they can use when teaching business, report, and scientific writing. An introductory chapter provides a working definition of technical writing that reflects such essential writing components as recording the experience and having an…

The annotated bibliography briefly describes information from printed sources which would be helpful to teachers and students of business English, particularly those involved with secretarial programs in two-year colleges. Each entry contains selected information of particular relevance to business English in the 1970's rather than an abstract of…

Describes a class project designed to introduce students to the actual environment in which professional-level communication takes place, put them in close contact with an expert who must exercise communication skills, and finally require them to put these skills into actual practice. (EL)