NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 12 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Lange, Fredrik; Rosengren, Sara; Colliander, Jonas; Hernant, Mikael; Liljedal, Karina T. – Journal of Marketing Education, 2018
In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs in parallel with traditional courses during a 3-year bachelor's degree program in retail management. The underlying pedagogical concept is to move retail…
Descriptors: Theory Practice Relationship, Retailing, Distributive Education, Experiential Learning
Peer reviewed Peer reviewed
Direct linkDirect link
Fischbach, Sarah; Guerrero, Veronica – Journal of Marketing Education, 2018
Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business "on wheels" marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an…
Descriptors: Business Communication, Retailing, Telecommunications, Handheld Devices
Peer reviewed Peer reviewed
Direct linkDirect link
Grewal, Dhruv; Motyka, Scott; Levy, Michael – Journal of Marketing Education, 2018
The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how…
Descriptors: Retailing, Marketing, Futures (of Society), Teaching Methods
Burgess-Wilkerson, Barbara; Hamilton, Clovia; Garrison, Chlotia; Robbins, Keith – Online Submission, 2018
As of 2015, millennials (born in the 1990's) became the largest population in the workplace -- and are still growing. Studies indicate millennials are tech savvy but are lagging in the exercise of digital responsibility. In addition, they are passive towards environmental sustainability and fail to grasp the importance of social responsibility.…
Descriptors: Social Responsibility, Sustainable Development, Business Communication, Age Differences
Peer reviewed Peer reviewed
Direct linkDirect link
Androff, David; Fike, Chris; Rorke, John – Journal of Social Work Education, 2017
Green issues such as protecting environmental rights and promoting sustainability are growing in importance to social work practice but are largely ignored in social work curricula. This article uses comparative case studies of three student-led community practice projects to demonstrate how environmental rights can be incorporated into social…
Descriptors: Sustainability, Social Work, Counselor Training, Environment
Peer reviewed Peer reviewed
Direct linkDirect link
Morgan, Felicia N.; McCabe, Deborah Brown – Journal of Marketing Education, 2012
Marketing educators have long recognized the value of engendering students' deep learning of course content via experiential pedagogies. In this article, the authors describe a semester-long, team-based retail audit project that is structured to elicit active student engagement with consumer behavior course material via concrete, hands-on,…
Descriptors: Consumer Economics, Motivation, Purchasing, Learner Engagement
Fairfax County Schools, VA. – 1974
The first section of the distributive education curriculum guide for grades 7-12 provides brief introductory statements concerning program and course descriptions and the role of Distributive Education Clubs of America (DECA) and business community advisory committees in the distributive education curriculum. Section 2 provides detailed…
Descriptors: Career Education, Cooperative Education, Course Content, Curriculum Guides
Cockrum, Jim – 1992
This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the one-semester Retail Merchandising course. The guide is organized in four sections. The first section contains information on using the guide: an overview, sample lesson plans and other worksheets, suggestions for adapting…
Descriptors: Classroom Techniques, Competence, Course Content, Course Descriptions
Harris, Ronald R. – 1986
This handbook was developed to provide vocational education teachers in Montana with information about entreprenuership so that they can integrate the concepts into their vocational courses. The guide provides a definition of entrepreneurship and describes the syllabus for entrepreneurship (ownership, location, financing, personnel, promotion,…
Descriptors: Advertising, Business Administration, Classroom Techniques, Course Content
PDF pending restoration PDF pending restoration
Athena Corp., Bethesda, MD. – 1976
The one-semester high school course in small business ownership/management for which this manual is designed is intended to easily articulate with both general and vocational education curricula. Focus of the course is on general management skills with opportunity to develop and practice problem solving, decisionmaking, and resource management.…
Descriptors: Business Administration, Business Education, Career Exploration, Course Content
Kentucky State Dept. of Education, Frankfort. – 1983
This package contains instructor's guide sheets and student task assignment sheets for Modules R 1-45 of the competency-based curriculum in retailing developed for use in secondary and postsecondary schools in Kentucky. Some of the topics covered in the modules include the following: retailing--past, present, and future; retailing occupations;…
Descriptors: Behavioral Objectives, Classroom Techniques, Competence, Competency Based Education
Iowa State Univ. of Science and Technology, Ames. Dept. of Agricultural Education. – 1988
This curriculum guide can be used by secondary and postsecondary agriculture, technology, and marketing instructors to decide what and how to teach about agricultural business organization and management, especially in Iowa. The guide consists of five instructional units: (1) agribusiness organization and management; (2) livestock sales and…
Descriptors: Agribusiness, Agricultural Education, Agricultural Machinery, Agricultural Production