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McGaha, Julie – Multicultural Education, 2015
In order to prepare students with the knowledge, skills, and attitudes necessary to live and work in an interconnected and interdependent world, it is essential they have teachers who understand global processes and can employ a global perspective in the classroom. While globalization can lead to expanded economic markets, increased mass…
Descriptors: Popular Culture, Global Approach, Teaching Methods, Social Differences
Kenner, Adam; Rivera, Sheryl – Knowledge Quest, 2007
Media has always had the power to affect people on a nonverbal and emotional level. At its best, it can be a source of aesthetic pleasure and deep personal satisfaction. At its worst, citizens and consumers are exposed to psychological and political manipulation which may make them anxious and depressed, dissatisfied with what they have,…
Descriptors: Media Literacy, Mass Media Effects, Criticism, Teaching Methods
Larson, Charles U. – 1989
Kenneth Burke's concepts of identification, the five terms of dramatism, and strategic uses of ambiguity can be successfully taught to undergraduates if appropriate and familiar examples are used. Print and electronic advertising offer the instructor an up-to-date, familiar, and abundant source of classroom examples. Market segmentation models…
Descriptors: Advertising, Ambiguity, Audience Response, Communication Research
Bromley, Hank, Ed.; Apple, Michael W., Ed. – 1998
This book is organized in three parts that address the following broad topics related to educational computing: discursive practices, i.e., who speaks of educational computing and how (chapters 1-4); classroom practices (chapters 5-6); and democratic possibilities, i.e., the constructive potential of the technology (chapters 7-9). Following an…
Descriptors: Advertising, Aesthetics, Community Development, Computer Attitudes

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