Pragmatic failure is the inability to understand what is meant by what is said, which can often lead to misunderstanding or confusion in cross-cultural communication. For this reason, the present article explores the contributing factors of pragmatic failure in China's ELT Classrooms. According to the exploration, the following factors are found…

This article presents the findings of an exploratory study into the perceptions of a culturally and linguistically diverse cohort of management students (n = 236) about the use of video as a teaching and learning tool. The results show that while students are generally favorable toward audiovisual materials, the choice of content, how the medium…

To achieve the goal of communicative competence, second language instruction should incorporate the results of ethnomethodology research. Ethnomethodologists are interested in the shared rules of interpretation which members of a culture utilize during their conversational interchanges. "Applied ethnomethodology" in the ESL classroom would mean…

This book provides a discussion of rhetoric and its importance in second language learning in general, with specific remarks on problems in teaching English as a second language. Logic (not in the strictest philosophical sense), the basic rhetoric, is evolved out of a culture; it is not universal. Rhetoric is not universal either. Rhetorical…

It is easier for non-English-speaking preschool children to learn new concepts if they are introduced in their own language. Once the child has mastered the concept, it can be introduced in the second language. The program described in this report is designed for Mexican-American preschool children. Content of the program is selected to relate…

This handbook is a guide to a compensatory language program designed for young, Australian, aboriginal children during their first year at school. It is the result of recent research which shows that reading retardation characteristic of aboriginal children may well be associated with the fact that their linguistic system differs from that in the…