This paper defines the value and best practices of immersive learning and how a Midwest University initiative implements immersive learning practices to enhance students' educational experience. Literature reveals that immersive, or experiential, learning experiences are critical because "experiential learning provides the necessary link…

Optimization is a vital mathematical concept widely applied in various engineering fields. However, teaching this subject to engineering students often involves abstract materials, making it challenging for them to grasp. To address this issue, a group of five mathematics lecturers collaborated on designing a practical lesson on optimization for…

Purpose: Business graduates' enterprising capability augments their work readiness, transforming them into professionals capable of driving successful outcomes. At the core lie self-confidence and negotiating competence. However, embedding enterprise education and developing assessments to evidence learning is challenging. This study aims to offer…

Experiential philanthropy courses have proliferated in recent years in the context of a reinvigorated debate about the nature of elite philanthropy. This paper analyzes the content faculty use to teach philanthropy in 33 courses funded by the Learning by Giving Foundation. We find that courses prioritize materials that address formal philanthropy,…

Ensuring a pedagogical emphasis on practical entrepreneurial experiences and technology literacy is essential across all educational stages. This paper presents a pioneering case study of curriculum innovation in higher education, specifically within real estate and planning programmes. The 'Managing Change in the Real Estate Sector' module is…

Purpose: This study aims to propose a service-dominant logic (S-DL)-informed framework for teaching innovation in the context of human--computer interaction (HCI) education involving large industrial projects. Design/methodology/approach: This study combines S-DL from the field of marketing with experiential and constructivist learning to enable…

The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

The purpose of this paper is to detail an exploratory case study which highlights a process to modernize an undergraduate marketing curriculum by incorporating aspects of digital marketing and analytics in all courses. In comparison to most other university models that offer, at best, one course in digital marketing, this paper details a blueprint…

Faculty in business and engineering schools are increasingly focused on teaching the fundamentals of the innovation process to students at all levels. There has been a recent embrace of teaching the innovation process through a user-centered "design thinking" methodology and on experiential "making" activities within…

Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible…

The growth in the tech industry in recent years has increased business major students' interest in software programming and app development. However, the traditional way of teaching these courses involves intensive coding exercises and little interaction among students. These methods often discourage the students due to the slow learning curve and…

Context. An understanding of valuable as well as ineffective learning experiences from the perspective of the professional masters (PM) athletic training student and how their level of development connects to these perceptions is needed to continue to encourage growth in the adult learner, a new type of scholar in many athletic training education…

This chapter advocates a teaching approach for the statement of cash flows (SCF) that includes introduction of the SCF early in the curriculum using the accounting equation format, which helps students visualize the cash and accrual activities. We then adapt this accounting equation format to a worksheet model that can be used later in the…

There is considerable literature on internationalising the curriculum in higher education, but relatively little of this focuses on developing international perspectives in home-based students. In particular, there has been limited direct engagement with student views and understandings, especially comparatively across a wide range of subjects. To…

As academic programs relative to sport continue to grow and evolve, college and university faculty are tasked with developing innovative curricula to enhance the overall experiences of their students. A viable option to facilitate this charge is complementing traditional courses with domestic study away opportunities. This article adds to the…