Purpose: This paper aims to offer practical guidance on teaching about digital extremism -- defined here as the intersection of digital disinformation campaigns with political extremism -- by highlighting four pedagogical challenges: the danger of unintentionally "redpilling" students; the slippery slope to false equivalency and…

Instructional design and training skills have become a key competency that is expected of public health professionals. However, the research on educating public health students as instructional designers (ID) is lacking. The purpose of this study is to better understand how novice IDs design trainings using their design judgment in an authentic…

Content analysis of job ads has been used to inform curriculum renewal in many disciplines, but it is not commonplace in Translation Studies. This paper aims to identify qualifications and competences in the translation market through content analysis of translation job ads in China. Four hundred and twenty-nine job ads were collected from the two…

The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…

Ethnic diversity in the advertising industry could be a solution for culturally insensitive advertising. Insights from advertising professionals, obtained via in-depth interviews, reveal minorities are hindered by bias, resulting in low hiring ratios and lack of retention. Large segments of minorities may not consider advertising for a career.…

The high profile of fake news reveals underlying trends in the production and consumption of news. While news literacy is a lifelong skill, the logical time to start teaching such literacy is in K-12 educational settings, so that all people have the opportunity to learn and practice news literacy. School librarians can play a critical role in…

In the context of India in general, and places where English language functions as a second language in particular, the prevalent idea that our students have to support their language learning capability through the native accent (pronunciation) structures is a myth. The paper takes up the following hypotheses: 1. Listening to BBC English or…

Describes a mastery-based learning design developed for an advertising skills course. Discusses the benefits of mastery-based learning for students and teachers. (MG)

Discusses accounts of classroom practices which draw on socially critical literacy approaches. Outlines how the author was able to work in partnership with an academic mentor in the implementation of a unit of work on Advertising. Notes that what made this unit distinctively English was that a "culture of critique" was established which…

The prevalent use of sophisticated advertising techniques in political campaigns presents the great danger that citizens can be manipulated to make political decisions out of emotion rather than rational thought. Citizens must be provided with the educational tools needed to detect the bias, distortion, and other tactics used to influence them.…

This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…