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Download full textBonetto, Elena, Ed.; Ennis, Michael Joseph, Ed.; Unterkofler, Dietmar, Ed. – Online Submission, 2020
The international symposium "Teaching Languages for Specific and Academic Purposes" aimed to bring together university instructors and researchers of LSP and LAP in order to share and explore approaches, methods, and practices which have emerged within diverse contexts. Topics include needs analyses, TBLT, curriculum development,…
Descriptors: Second Language Instruction, Second Language Learning, Languages for Special Purposes, Higher Education
Direct linkChen, Qian – ProQuest LLC, 2019
This descriptive and exploratory case study focused on a specific Content-Based Language Teaching (CBLT) curriculum within the context of higher education in China. The researcher investigated the rationale behind the current design and students' and teachers' perceptions about the curriculum, as well as, their perceived motivations and challenges…
Descriptors: Foreign Countries, Second Language Learning, Second Language Instruction, Business English
Guiyu, Dai; Yang, Liu – Higher Education Studies, 2016
This paper first reviews the developmental history and status quo of Business English Program in China. Then based on the theory of needs analysis, it researches on 226 questionnaires from Business English Program students from Guangdong University of Foreign Studies to investigate the problems encountered and current situation of Business English…
Descriptors: Foreign Countries, Business English, English (Second Language), Second Language Instruction
Peer reviewedKam, Hong; And Others – Bulletin of the Association for Business Communication, 1988
Reflects on the teaching of English at Shanghai Institute of Foreign Trade, which is part of the ongoing educational reform in the People's Republic of China. States that cultural exchange is necessary in order to maintain an effective program. (RAE)
Descriptors: Business Communication, Business Education, Business English, Communication Skills
Bruno, Sam J., Ed. – 1977
The conference papers presented in this booklet are arranged under the following five headings: the business communication curriculum; psychology, semantics, and communication; research activities in business communication; techniques for teaching business communication; and how and what to write--creativity in business writing. Topics considered…
Descriptors: Business Communication, Business Education, Business English, College Curriculum
Peer reviewedYogman, Judy; Kaylani, Cora T. – English for Specific Purposes, 1996
Addresses issues that have arisen in planning for short-term language teaching projects involving business English as a Second Language. The issues discussed include the expectations of client groups, conflicting instructional paradigms, theoretical notions supporting the approach taken in the program and how program and curriculum development can…
Descriptors: Adult Students, Business Communication, Business English, College Students
Tarnopolsky, Oleg; Kozhushko, Svitlana – 2002
This article notes that one constraint to learning business English in Eastern Europe, particularly in the Ukraine, is the lack of adequate and culturally-relevant textbooks and other teaching materials. It suggests that the best solution would be to write a new textbook that combines the latest achievements of the western world with cultural…
Descriptors: Business Communication, Business Education, Business English, Cooperative Learning
