This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

New technologies have completely altered the ways that citizens can access data. Indeed, emerging online data sources give citizens access to an enormous amount of numerical information that provides new sorts of evidence used to influence public opinion. In this new environment, two trends have had a significant impact on our increasingly…

This study investigated the longitudinal trends of e-learning research using text mining techniques. Six hundred and eighty-nine (689) refereed journal articles and proceedings were retrieved from the Science Citation Index/Social Science Citation Index database in the period from 2000 to 2008. All e-learning publications were grouped into two…

Discusses the concept of social mathematics in which numerical information is connected to the people and issues of social studies. Maintains elementary students can learn that data represent information from the real world. Includes class activities using historical timelines, data collection, and database computer programs. (CFR)

Describes how the database software QUEST was used with 10- to 11-year-old students in London by utilizing a multidisciplinary, project-based approach. The collection, collation, and interpretation of data are emphasized, and areas of educational development that benefited are discussed, including language, self responsibility, and hypothesis…