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White, Gwendolen B. – Journal of College Teaching & Learning, 2004
An interactive and technological approach was used to discuss ethics with accounting students. Students responded anonymously to ethics questions using wireless transmitters. The students' responses were shown to the group. A customized DVD of movie scenes from "The Producers" and "Wall Street" and a still picture of Enron's…
Descriptors: Accounting, Ethics, Audience Response Systems, Student Reaction
Brown, Pamela U. – Yearbook of the National Society for the Study of Education, 2005
This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…
Descriptors: Television Viewing, Marketing, Decision Making, Corporations