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Direct linkÁlvarez-García, Olaya; Sureda-Negre, Jaume – Journal of Environmental Education, 2023
In recent years, environmental issues have become the focus of societal concerns. In this context, the business world has been consolidating a form of green marketing management that merely conveys ambiguous or misleading messages rather than reflecting environmentally friendly business practices. This phenomenon is called greenwashing. This…
Descriptors: Environmental Education, Evidence Based Practice, Advertising, Conservation (Environment)
