Contribution: This research explores the effectiveness of a proposed teaching strategy in blockchain education, finding that it enhances learning outcomes, cognitive well-being, and student engagement in tertiary education, ultimately resulting in a shallower learning curve for STEM knowledge. Background: In the context of Industry 4.0, blockchain…

Social media is rapidly growing and evolving from the introduction of new platforms to platform-specific innovations. The dynamic nature of social media makes it difficult for even practitioners to keep up; therefore, the gap between academia and industry continues to grow. This gap presents significant challenges for marketing educators to keep…

This paper describes an experiential learning project for students enrolled in a Marketing Channels course. Students conducted small scale research studies involving manufacturers and their channel members by investigating behavior related to electronic marketing channels and pricing practices. Students developed hypotheses based on their channel…

Purpose: This paper aims to examine the content dimensions and methods of accelerating the entrepreneurial learning (EL) triggered by participating in learning events, such as factory tours. It particularly focuses on the Italian case of Open Factory -- an open-doors event of industrial manufacturing culture. Design/methodology/approach: This…

Purpose: The aim of this paper is to explore how the strategies of entrepreneurship education in clothing and textile programmes are implemented in selected Technical Colleges in Zimbabwe. Design/methodology/approach: A qualitative research approach was adopted for this paper. Purposive sampling technique was used to collect data from 42…

One of the aims of this work is to highlight the need for connecting the practice and theoretical studies of industrial engineers. One reason for this need is the fact that students tend to graduate without proper preparation for practice, spreading thus a bad reputation of statistics and its potential, and even affecting students' dispositions…

This book provides a single source of reference for educators interested in understanding how industry-based ideas have been adapted into different educational contexts, and supports their utilisation in practice. The link between industry-based ideas and their application in education has enabled educators to develop engaging, collaborative, and…

While many construction companies claim substantial productivity and profit gains when applying lean construction principles, it remains a challenge to teach these principles in a classroom. Lean construction emphasises collaborative processes and integrated delivery practices. Consequently, new teaching methods that nurture such values should…

The demand for marketing researchers is at an all-time high and continues to grow. Yet a disconnect exists between marketing research in industry and in academia; qualitative research is standard in the former, but often is overlooked in the latter's curricula. I argue that qualitative marketing research is an ideal topic for applying experiential…

Team projects allow students to apply their technical skills to a real-world context and build twenty-first century competencies, including teamwork, project management and communication skills. However, the complex challenges that such experiential learning projects present for students and faculty can limit the scale of implementation. This…

Adult learners have unique educational needs that require attention from Higher Education Institutions, facilitators and industry. While several theories and policies have been developed to address the bourgeoning educational challenges confronting adult learners in Higher Education Institutions, not much has been achieved in the wake of growing…

The U.S. workforce is increasingly comprised of older adults, women, and minorities who lack basic skills and are unable to acquire these skills through traditional educational and training programs. New approaches are needed to provide effective training to the adult learner and flexible support for nontraditional students who must balance…

Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address…

Reforms in undergraduate engineering curriculum to produce engineers with entrepreneurial skills should address real-world problems relevant to industry and society with active industry support. Technology-assisted, hands-on projects involving experimentation, design simulation and prototyping will transform graduates into professionals with…

Universities globally have continued to strategically increase work-integrated learning (WIL) opportunities for students to enhance graduate employability. However, meeting the needs of the increasing number of placements in industry settings places challenges on employers and academic programme coordinators. This paper examines an innovative…