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Showing 1 to 15 of 63 results Save | Export
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Abasi-amefon O. Affia; Alexander Nolte; Raimundas Matulevicius – Informatics in Education, 2023
While Internet of Things (IoT) devices have increased in popularity and usage, their users have become more susceptible to cyber-attacks, thus emphasizing the need to manage the resulting security risks. However, existing works reveal research gaps in IoT security risk management frameworks where the IoT architecture -- building blocks of the…
Descriptors: Internet, Equipment, Information Security, Risk Management
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Victor A. Barger; Pavan Rao Chennamaneni; Andrew J. Dahl; James W. Peltier – Marketing Education Review, 2025
The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…
Descriptors: Business Education, Marketing, Artificial Intelligence, Teaching Methods
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Zahay, Debra; Pollitte, Wesley A.; Reavey, Brooke; Alvarado, Antonio – Marketing Education Review, 2022
The purpose of this paper is to detail an exploratory case study which highlights a process to modernize an undergraduate marketing curriculum by incorporating aspects of digital marketing and analytics in all courses. In comparison to most other university models that offer, at best, one course in digital marketing, this paper details a blueprint…
Descriptors: Internet, Teaching Methods, Curriculum Design, Marketing
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Fraire, Juan A.; Duran, Juan E. – IEEE Transactions on Education, 2021
Contribution: In a context where hands-on courses are biased toward specific technologies, a novel creativity-provoking instructional approach for networking undergraduate courses is successfully applied following action research principles and active and creative learning techniques. Background: Extensive engineering-oriented networking courses…
Descriptors: Experiential Learning, Creativity, Curriculum Development, Teaching Methods
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Cowin, Jasmin Bey – International Research and Review, 2020
Virtual and online learning arrived through a "force majeure" (French for "superior force"), the global COVID-19 pandemic. Google Expeditions, Google Arts and Culture and the Merge Cube are classified as simulated learning environments. Virtual Reality (VR) and Augmented Reality (AR) create simulated learning environments with…
Descriptors: Educational Technology, Technology Uses in Education, Computer Simulation, Multisensory Learning
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Key, Thomas M.; Czaplewski, Andrew J.; Ferguson, Jeffery M. – Marketing Education Review, 2019
Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tools and give them an end-to-end experience and managerial control over key resources. Students leave the course with real-world skills and items for their…
Descriptors: Career Readiness, Marketing, Certification, Social Media
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Grewal, Dhruv; Motyka, Scott; Levy, Michael – Journal of Marketing Education, 2018
The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how…
Descriptors: Retailing, Marketing, Futures (of Society), Teaching Methods
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Whalen, D. Joel – Business and Professional Communication Quarterly, 2020
This article is the first in a two-part series. It features 13 teaching innovations selected from the 60 "My Favorite Assignments" presented at the 2019 Association for Business Communication's annual international conference in Detroit, Michigan. Pedagogy presented includes experiential learning methods to teach how to deliver peer…
Descriptors: Conferences (Gatherings), Assignments, Teaching Methods, Business Communication
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Chen, Cheryl Wei-yu – Pedagogies: An International Journal, 2018
Cyberbullying takes place when the Internet is used purposefully to cause harm or discomfort to a specific person or group of persons. Because of the fast growth of digital technologies, cyberbullying is replacing physical bullying and becoming a prevalent social problem around the world. This study outlines the author's efforts of integrating…
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Bullying
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Atwong, Catherine T. – Marketing Education Review, 2015
To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…
Descriptors: Social Media, Practicums, Newspapers, Marketing
Agosto, Denise E.; Abbas, June – Knowledge Quest, 2016
In thinking about teens and online risks, school librarians need to know researchers generally agree that, despite the popular image of pedophiles and criminals lurking online waiting to harm innocent young people, in reality social media use is only about as risky as most everyday social interactions in the offline world (Agosto and Abbas 2013).…
Descriptors: Social Media, Safety, Adolescents, Internet
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Johnson, Stacey Margarita; Maiullo, Stephen; Trembley, Elizabeth; Werner, Courtney L.; Woolsey, Daniel – College Teaching, 2014
Oxford Dictionary's Word of the Year for 2013 is "selfie" (Oxford University Press, 2013). At its essence, the selfie is simply a digital self-portrait shared on the internet. As with all tech trends, the selfie suffers from much hype and even more criticism. In the authors' experiments with the medium, they have found that…
Descriptors: Teaching Methods, Internet, Educational Technology, College Students
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Ata, Ridvan – Turkish Online Journal of Educational Technology - TOJET, 2016
This study explores teaching experiences of educators within the virtual world of Second Life (SL) and pedagogical practices adopted. A blended approach is applied by using physical classrooms, BlackboardTM, web-based resources, and the virtual world of SL in an Information Literacy (IL) class for 1st year undergraduate students at an institution…
Descriptors: Foreign Countries, Teaching Experience, Web Based Instruction, Computer Simulation
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Schneckenberg, Dirk – Educational Research, 2014
Background: Cloud computing has recently received interest in information systems research and practice as a new way to organise information with the help of an increasingly ubiquitous computer infrastructure. However, the use of cloud computing in higher education institutions and business schools, as well as its potential to create novel…
Descriptors: Internet, Computer Software, Computer Uses in Education, Information Management
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Enfield, Jacob; Myers, Rodney D.; Lara, Miguel; Frick, Theodore W. – Simulation & Gaming, 2012
Educators increasingly view the high level of engagement and experiential learning offered by games as a means to promote learning. However, as with any designed learning experience, player experiences should provide an accurate representation of content to be learned. In this study, the authors investigated the DIFFUSION SIMULATION GAME (DSG) to…
Descriptors: Innovation, Experiential Learning, Data Analysis, Learning Experience
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