The purpose of this study was to fill the gaps in the literature in terms of understanding how marketing and international entrepreneurship educators have responded to the impact of the pandemic on experiential learning pedagogy in developing countries. To address these gaps in the literature, this article conceptualizes a Classroom-run Virtual…

The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a specific customer-centric strategy namely mass customization. The courses echo the Kolb model…

In this paper, we propose two diagrams, the corporate strategic framework diagram and the free cash flow diagram, to teach students how the finance function is integrated to other business functions in a multinational corporation. We recommend the diagrams as pedagogical tools in the context of a widely used management simulation software,…

This essay makes an effort to tackle the idea of experiential learning and goes into great detail about how the project-based learning technique is being used. Experiential learning is the name given to learning based on experience. We conducted qualitative research within the context of this study utilizing the in-depth interviewing technique.…

As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

The Association for the Advancement of Computing in Education (AACE) is an international, non-profit educational organization. The Association's purpose is to advance the knowledge, theory, and quality of teaching and learning at all levels with information technology. The "EdMedia + Innovate Learning" conference took place in Brussels,…

This project course provided experiential realism in the study of managerial accounting and fundamental accounting relevance essential for integration into an organization's management team. The experiment created an environment that reinforced the fundamental theories, ideas, and concepts necessary for the contextualization of the accounting…

The expansion of technical concepts into everyday business practices suggests a need for effectively teaching difficult subjects to non-technical users. This paper describes hands-on analogy, an innovative method for teaching technically difficult concepts using interactive, experiential learning activities and a gamified exercise. We demonstrate…

Along with the expansion of computer technologies in education, an increasing number of academic degrees and professional development credentials in second-language (L2) education are offered online. Despite the rapid growth in the number of online language teacher education (OLTE) programmes, there is still a dearth of research about OLTE and its…

This paper describes an innovative approach for teaching the challenges in the management of data warehouse development. The approach contains lecture material providing conceptual background about the management of data warehouse development, a simulation game supporting experiential learning, and a post-play debriefing to support synthesis of…

This study reports a quasi-experiment in collaborative blended learning (CBL) with undergraduate students who, despite being in a world-leading, enriched digital environment, were new to collaboration and CBL. The mixed-methods research found that only small improvements to students' CBL took place over time, and explanations for this are…

Enterprise systems and business process management are the two key information technologies to integrate the functions of a modern business into a coherent and efficient system. While the benefits of these systems are easy to describe, students, especially those without business experience, have difficulty appreciating how these systems are used…

This article describes how virtualization technology can provide a solution to the difficulties in teaching, learning, and assessing students' performance in computer networking subjects. The focus of this article is to show how virtualization technology can provide students with hands-on practice, can largely reduce the need for physical…

This paper discusses the design and implementation of laboratories and course projects using LabVIEW in an instrumentation course. The pedagogical challenge is to enhance students' learning of digital communication using LabVIEW. LabVIEW was extensively used in the laboratory sessions, which better prepared students for the course projects. Two…

A high-impact practice is to incorporate experiential learning projects when teaching difficulty subject matters so as to enhance students' understanding and interest in the course content. But, there is limited research on how to design and execute such projects. Therefore, we propose a framework based on the processes described by the Project…