The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

Virtual reality (VR) has the potential to revolutionize the way we learn and educate, enhancing and supplementing the traditional learning experience by providing new ways to interact with information and people. However, its full potential in education has yet to be fully realized, as work in this space requires resolving cutting-edge technical…

This article presents the use of simulation-based learning (SBL) for master-level school social work students at a public university in the Midwest. Findings based on the use of four school-specific case scenarios and subsequent focus group discussions suggest that live simulations can serve as a model to engage students by presenting curricula in…

The authors present a Web application they designed in the R programming language as an experiential learning tool for teaching production theory. The app simulates production decisions where a manager is tasked to find the optimal mixture of inputs through experimentation. Users of the application are instructed to use calculations and intuitions…

This article reviews stock-trading simulations as a resource for use in management courses. Stock-trading simulations have three highly desirable qualities for educators: (1) they cost nothing to use--instructors can choose from various free simulators that all have the same general functionality, (2) they provide real and continuously updating…

This teaching tip describes a novel simulation, the Business Information Systems Simulation, designed for teaching information systems concepts. Created with "Capsiminbox," the simulation places students in the role of a retail store manager who is assigned a leadership role in a strategically important pilot project to develop an app.…

While research has explored pre-service teacher views and experiences with disability simulations, none thus far has centered those that decide how and why such simulations are used, namely, teacher educators. Our research explores physical education teacher educator views and experiences of visual impairment simulations, as well as their…

Educating people in personal finance is of utmost importance. However, previous studies show that traditional approaches to financial education may lack experiential learning components that help students connect theory and practice. This article describes a pedagogical approach to financial literacy education taught at an international liberal…

Experiential learning is an effective way to involve students in learning by doing. By using marketing simulations, a dynamic learning experience is created where students develop rich knowledge and skills. While there is strong anecdotal evidence simulations develop knowledge and that involvement in simulations is important, the empirical…

Data Analytics has grown dramatically in importance and in the level of business deployments in recent years. It is used across most functional areas and applications, some of the latter including market campaigns, detecting fraud, determining credit, identifying assembly line defects, health services and many others. Indeed, the realm of…

The use of the metaverse in education has gained increasing attention as a potential supplement to traditional teaching methods. This study aimed to investigate the impact of experiential learning on students' intent to use metaverse learning platforms and to explore how the metaverse can support these approaches. The study included participants…

This study introduces a modular teaching framework for business data analytics (BDA) curricula and programs. The framework integrates gamification features of the SAP business processes, ERPsim Games, and SAP data warehousing into the experiential learning of BDA curricula. The pedagogical practices of deploying the framework in an undergraduate…

Optimization is a vital mathematical concept widely applied in various engineering fields. However, teaching this subject to engineering students often involves abstract materials, making it challenging for them to grasp. To address this issue, a group of five mathematics lecturers collaborated on designing a practical lesson on optimization for…

The problem for this study was limited clinical site access for paramedic students causing delays in completion and exacerbating critical staffing shortages in healthcare. The purpose of the study was to explore perceptions of paramedic program directors (PD) in Colorado regarding use of simulation-based education (SBE) to supplement…

Given the expanding field of education within medicine, the purpose of this dissertation is to introduce an augmented reality (AR) medical simulator to the medical education community. This dissertation will describe the simulator development, feasibility, and acceptability to medical students and medical trainees. The following series of studies…