The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…

Describes how teachers learned to use a graphics program in the context of Bloom's taxonomy. Instruction occurred in four stages (rote learning of tool use; understanding and application to individual assignments; application and analysis of graphic suitability with clip art; and a culminating group project requiring analysis, synthesis, and…