"Targeting an Audience: A Discussion of Relevant Variables and a Test of Priming" is a teaching activity created to further students' knowledge of persuasive message reception and priming--a persuasion tactic often used in advertising by brands. Explanations of intended courses, learning objectives, and rationale are provided to help…

This article explores the influence of evolutionary ideas, especially Social Darwinism, on G. Stanley Hall's (1844-1924) educational ideas and major writings on gender and race. Hall formed these progressive ideas as he developed an American Social Darwinist pedagogy, embedded in his efforts to create the discipline of psychology, the science of…

The concept of student engagement and its relationship to successful student performance and learning outcomes has a long history in higher education (Kuh, 2007). Attention to faculty and student engagement has only recently become of interest to the engineering education community. This interest can be attributed to long-standing research by…