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Direct linkNsor-Ambala, Randolph – Accounting Education, 2020
The study explored the application of closed-book, open-book and cheat-sheet exams in an undergraduate cost and management accounting course at a university in Ghana. 198 students participated in an exploratory study examining how the different exam types impact on exam scores, pre-exam anxiety and knowledge retention. The study improves on the…
Descriptors: Accounting, Teaching Methods, Undergraduate Students, Management Development
van Esch, Patrick; von der Heidt, Tania; Frethey-Bentham, Catherine; Northey, Gavin – Marketing Education Review, 2020
We report on an experiment to investigate the effect of an online asynchronous marketing simulation on student engagement and GPA. Engagement was measured in terms of conscious attention, enthused participation and social connection. The participants were 45 students undertaking marketing management at an American university over one semester.…
Descriptors: Marketing, Simulation, Teaching Methods, Learner Engagement
