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Sherrow, Tammy; Lang, Brenda; Corbett, Rod – Business and Professional Communication Quarterly, 2016
Business, like many other programs in higher education, continues to rely largely on traditional classroom environments. In this article, another approach to teaching and learning, the flipped classroom, is explored. After a review of relevant literature, the authors present their experience with the flipped classroom approach to teaching and…
Descriptors: Business Communication, Teaching Experience, Teaching Methods, Classroom Techniques
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Foster, Jamye; Yaoyuneyong, Gallayanee – Higher Education Pedagogies, 2016
Business students beginning their careers find that they must innovate to solve nebulous problems, work in interdisciplinary groups and environments, and effectively communicate their knowledge to colleagues and clients with diverse backgrounds. Addressing this, researchers devised a flipped classroom cross-disciplinary (CD) client-based project…
Descriptors: Business Administration Education, Business Skills, Innovation, Interdisciplinary Approach
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Bangs, Joann – American Journal of Business Education, 2009
One of the most important concepts being taught in principles classes is the idea of "thinking on the margin." It can also be one of the most difficult to get across. One of the most telling examples, according to this author, comes in trying to get students to learn the profit maximizing condition for perfectly competitive firms. She…
Descriptors: Classroom Environment, Classroom Techniques, Educational Principles, Educational Practices