Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…

The gap between industry needs and engineering graduates' competences is being tackled by project-based courses, which also help to develop key innovation competences to address current societal challenges. Nevertheless, there is limited understanding about what innovation competences are developed through the different types of project-based…

China has proposed a new strategy driven by innovation, placing scientific and technological innovation at the core of the country's overall development, and seeing it as a strategic support for improving social productivity and overall national strength. This puts forward new requirements for the construction of high-level universities and the…

Despite calls for and advances in the scholarship of teaching and learning (SOTL) over the years, research-intensive institutions have a persistent reputation as preferring and demanding Boyer's "scholarship of discovery" at the expense of SOTL work. In this article, we challenge the dominant narrative that research-focused…

Design thinking is a creative practice that sparks managers' thinking and acting in response to the challenges of shifting consumer preferences, emerging new technological possibilities, and changing business models. The issues for management education, that is, preparing students for future management roles, is how one can teach design thinking…

The problem of the research is urgent due to the need to develop a special style of thinking. This type is based on problem cognitive activity, focused on lean production, resource conservation, and supported by an automated system that provides resources for solving socioeconomic problems in the conditions of the fourth industrial revolution and…

This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community…

The notion of action learning driven innovation is explored with reference to three action-learning projects carried out in the last year and a proposed multi stakeholder project starting in 2016. The authors also provide an account of "innovation", including its rationale and characteristics, and argues for its particular suitability in…

This study is aimed at identifying the perspective tools of strategic management in general and strategic planning of VFR tourism (for the purpose of visiting friends and relatives) at the regional level in particular. It is based on dialectical and logical methods, analysis and synthesis, induction and deduction, the concrete historical and…

Our objective was to design an introductory business course to shape the mind-sets and skill sets of the next generation of socially conscious practitioners--to help students develop a sense of self-efficacy built on the confidence that they can make a positive impact on the world using entrepreneurial thinking and action. Essentially, the focus…

Purpose: The purpose of this paper is to take the emergence of the knowledge mobilization as an opportunity to develop an understanding of needs for catching up appropriate knowledge application in SMEs in the Republic of Croatia, Poland and the UK. It draws upon the "frame mobilization" literature, which illuminates the role that acts…

This article explores how conceptualizing "the moment" in entrepreneurship contributes to understanding entrepreneurial processes of learning and creativity. The significance of "the aha moment" in entrepreneurial behaviour is widely used at a popular level but has not been well explored in relation to knowledge of human…

This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser--a golf outing--sponsored by a student chapter of the American Marketing Association. The sales project encompassed an…

Purpose -- The purpose of this paper is to undertake a survey of the external and internal forces changing the nature of business schools and business education. It aims to investigate how management education responds to increasing productivity, innovation and capability challenges, examine how MBA programs currently meet these demands, and how…

Encouraging students to actively engage with course material is an ongoing challenge for many management educators. One common tactic is to use various technologies that allow tech-savvy Millennial Generation students to take a more active role in their learning. In this article, we describe an innovative group project that challenges students to…