This paper deeply discusses the transformation potential of integrating Internet big data into the pre-school education model in colleges and universities. Through in-depth analysis, we studied the challenges and opportunities faced by preschool education in colleges and universities, and discussed the innovative influence of big data technology…

Cloud computing, internet of things (IoT), artificial intelligence, and big data are four very different technologies that are already discussed separately. The use of the four technologies is required to be more and more necessary in the present day in order to make them important components in today's world technology. In this paper, the authors…

Data Analytics has become an essential part of the Internet of Things (IoT), mainly text analytics-related applications, since they can be utilized to benefit educational institutions, consumers, and enterprises. Text Analytics is excessively used in Smart Education after the emerging technologies such as personal computers, tablets, and even…

Ten years after the announcement of the "rise of the super experiment" at Educational Data Mining 2012, challenges to implementing "internet scale" educational experiments often persist for educational technology providers, especially when they seek to test substantive instructional interventions. Studies that deploy and test…

The purpose of this paper is to detail an exploratory case study which highlights a process to modernize an undergraduate marketing curriculum by incorporating aspects of digital marketing and analytics in all courses. In comparison to most other university models that offer, at best, one course in digital marketing, this paper details a blueprint…

The Fourth Industrial Revolution (4IR) refers to the current rapid technological growth that fundamentally changes how humans live. 4IR is essential to improve higher education worldwide and develop crucial skills such as e-learning and innovation, information and media technology, and life and career skills. This study aims to assess the…

In secure web application development, the role of web services will not continue if it is not trustworthy. Retaining customers with applications is one of the major challenges if the services are not reliable and trustworthy. This article proposes a trust evaluation and decision model where the authors have defined indirect attribute, trust,…

Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…

With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…

In this paper, the learning process is digitally tracked and recorded, with regard to learning evolves into data-intensive learning. Also, the number and scale of data are long and the resources are heterogeneous, and the information resources are not abundant, causing users to be lost. In the process of clean information, seeking information…

The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry certifications can be a great way to prepare students for a career in the digital era. We present a design for using certifications with suggestions for…

Marketing analytics is receiving great attention because of evolving technology and the radical changes in the marketing environment. This study aims to assist the design and implementation of a marketing analytics course. We assembled a rich data set from four sources: business executives, 400 employers' job postings, one million tweets about…

The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how…

Webquest, first introduced by Dodge in 1995, is a research and inquiry tool that uses the Internet as a resource. The interest of the students regarding the characteristics is included in the related literature according to the researches made. There is a need for studies to be regarded by the teacher candidates for the webquests regarded by the…

The educational technology sector is growing fast, with schools, colleges and universities more than ever looking for the best ways to use technology in the classroom. At the same time, there is an increasing appetite for learning and teaching practices to be backed up by evidence. However, there are few resources that bring these two things…